"Apple's ad follows The Underdogs, a fictional company that's about to attend a trade show, before a PC outage causes chaos and a Blue Screen of Death shuts down machines at the convention. If it wasn't clear Apple was mocking the infamous CrowdStrike incident, an IT expert appears in the middle of the ad and starts discussing kernel-level functionality, the core part of an operating system that has unrestricted access to system memory and hardware."
"CrowdStrike's Falcon protection software operates at the Kernel level, and a buggy update last year created BSOD issues that took down banks, airlines, TV broadcasters, and much more. "The endpoint security API handles kernel-level functionality by default, it doesn't grant kernel-level access," says Sam, Apple's security expert character. "The deepest parts of an operating system are being protected from modification by third-party software or malware, which is obviously what happened to those PCs. It's a PC problem, your Macs are secure.""
Apple released an eight-minute commercial featuring fictional company The Underdogs attending a trade show where a PC outage and Blue Screen of Death shut down machines. An IT expert in the ad explains kernel-level functionality as the core part of an operating system with unrestricted access to system memory and hardware. CrowdStrike's Falcon protection software operates at the kernel level, and a buggy update last year created BSOD issues that took down banks, airlines, and broadcasters. Apple's security character states that the endpoint security API handles kernel-level functionality by default and does not grant kernel-level access, protecting deep OS parts. The ad shows The Underdogs continuing sales on Macs while others switch to Mac Minis. Apple previously mocked Windows security in the Get a Mac campaign.
Read at The Verge
Unable to calculate read time
Collection
[
|
...
]