Ming-Chi Kuo forecasts significant changes in Appleâs iPhone launch cycle over the next two years. In the upcoming year, expected launches include the iPhone 17 series and the iPhone 17 Air. However, from 2026, Kuo predicts the introduction of a foldable iPhone and variations of the iPhone 18, with the standard iPhone 18 postponed until early 2027. Kuo argues this new schedule aligns better with competitors, especially in China, suggesting that more diverse models will enhance marketing effectiveness and competition.
Kuo emphasizes that diversifying the iPhone lineup and introducing a semiannual launch schedule will enhance Appleâs marketing strength and competitiveness against rivals.
He argues that Apple must adapt to the market by offering more iPhone models to sustain interest and visibility, particularly against strong competition in China.
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