"Apple never discounts products on their own website or in Apple Stores, and keeps strict pricing that forces deal hunters toward third-party retailers. Amazon dropped this 2025 MacBook Air (256GB model) to $749 for Black Friday, down from $999, and marks a record low that already moved over 10,000 units this month. This 25% discount represents the kind of Apple savings you simply won't find anywhere else."
"Housing the most recent Apple silicon architecture, the M4 processor in the MacBook Air unleashes performance that increasingly blurs the line separating Air and Pro notebooks. The chip handles demanding tasks like video editing, photo manipulation, and software development without the thermal throttling that plagued Intel MacBooks. The unified memory architecture means the CPU and GPU can share the same 16GB pool efficiently, and sidestep the bottlenecks traditional systems experience."
MacBook Pro models start at $1,599, placing professional Apple laptops out of reach for many buyers seeking affordable quality. The MacBook Air with the M4 chip provides similar everyday and professional-level performance while costing substantially less. Retailers like Amazon have discounted the 256GB M4 Air to $749, a record low and strong consumer draw. The M4 silicon reduces thermal throttling and enables CPU and GPU to share unified memory for efficient workflows. Built-in Apple Intelligence and a Neural Engine process AI tasks locally, enhancing privacy and enabling on-device writing, image generation, and assistance.
Read at Kotaku
Unable to calculate read time
Collection
[
|
...
]