"On October 20, Apple shares ( NASDAQ: AAPL) surged to more than $264 apiece, topping out their last peak at $258.10 in December 2024. As of this writing, the company is trading up 8% since the start of the year and more than 11% year-over-year. The spike appears to be a reaction to a study published today by the technology market research firm Counterpoint."
"The iPhone 17 series, which was unveiled on September 9 and debuted for purchase 10 days later, is one of the company's most significant product launches of the past several years. It includes the base model iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone Air, Apple's skinniest iPhone ever. Several key software and hardware updates have been made across the iPhone 17 suite. These include ProMotion, which offers smoother on-screen motion through a higher refresh rate; a 48-megapixel ultrawide camera;"
Apple shares rose above $264 on October 20, exceeding the December 2024 peak and marking an 8% year-to-date and over 11% year-over-year gain. Counterpoint reports iPhone 17 series outsold the iPhone 16 series by 14% in the first 10 days in the U.S. and China, with the base model driving demand and sell-outs nearly one-third higher than the iPhone 16 launch. The iPhone 17 lineup includes base, Pro, Pro Max, and iPhone Air and adds features such as ProMotion, a 48MP ultrawide camera, higher base storage, faster charging, an improved chip, and Ceramic Shield 2. Apple will report fourth-quarter earnings on October 30.
Read at Fast Company
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