"Inspired by the concept of 'a piece of cloth,' its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items, features a ribbed open structure with the qualities of the original pleats by ISSEY MIYAKE. Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user's everyday items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display,"
"Handheld, tied onto bags or worn directly on the body. The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,"
"This clever extra pocket exemplifies those ideas and is a natural accompaniment to"
Apple and ISSEY MIYAKE created the iPhone Pocket, a singular 3D-knitted, ribbed textile meant to fit any iPhone and other pocketable items. The piece fully encloses the device, stretches to reveal contents and allows users to peek at the display. A short-strap and a long-strap version are offered, with the short strap available in eight colors and the long strap in three. The iPhone Pocket can be handheld, attached to bags, or worn on the body. Designers emphasize universality, aesthetic versatility and the bond between iPhone and its user while positioning the product at a premium price point.
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