A report from The Information suggests that Apple will alter its iPhone release cycle by introducing the iPhone 18 series in 2026, launching more expensive Pro models in the fall and standard models in the spring. This shift indicates a potential strategy to allow room for more product variety, including the expected foldable iPhone. The changes reflect Apple's gradual departure from traditional September launches, seen previously with models like the iPhone SE and the recently introduced iPhone 16e.
Apple's upcoming product release strategy indicates a divided annual schedule, starting with iPhone 18 Pro models in fall 2026, followed by base models in spring 2027.
Adjusting iPhone releases could signify Apple's intent to diversify its offerings, potentially paving the way for innovations like the long-anticipated foldable iPhone.
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