"After 14 years, Apple is once again poised to overtake Samsung as the global leader in terms of smartphone shipments. According to Counterpoint Research, Apple is projected to ship over 243 million iPhones in 2025, which would give it an estimated 19.4% share of the global smartphone market. Samsung, which is the current global leader, is expected to ship 235 million units, which would leave it with an 18.7% market share."
"The iPhone 17 series has proven to be a huge success for Apple as shipments in Q3 saw 9% growth compared to last year's 16 series. Furthermore, Apple saw 12% higher demand for the 17 series in the first four weeks after its launch in the US. The figures in China for the same period were 18% higher than last year."
Apple is projected to ship over 243 million iPhones in 2025, giving it an estimated 19.4% share of the global smartphone market and overtaking Samsung's projected 235 million units (18.7%). The iPhone 17 series drove growth, with Q3 shipments up 9% versus the prior 16 series and initial US demand 12% higher in the first four weeks; China demand rose 18% in the same period. Consumers who purchased smartphones during the COVID-19 pandemic are entering upgrade cycles, supporting continued demand. Counterpoint projects Apple to retain the global shipments lead through 2029, widening the gap with Samsung.
Read at GSMArena.com
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