Apple nears deal to pay Google $1B annually to power new Siri, report says | TechCrunch

"The move is a big one for Apple, which has traditionally relied on its own technology but plans to use Google's model as a temporary solution until its own AI becomes powerful enough, including to power a slate of upcoming features for the voice assistant. The custom AI model's 1.2 trillion parameters - a measure of the software's complexity and capability - would far exceed the level of Apple's current models."

"For context, the current cloud-based version of Apple Intelligence uses 150 billion parameters, meaning Google's model would be roughly eight times more complex. Apple had also considered using AI models from OpenAI and Anthropic earlier this year. After testing models from all three companies, Apple chose to move forward with Google. According to Bloomberg, the overhauled Siri is expected to launch next spring."

Apple is nearing a deal to pay Google roughly $1 billion a year for a custom Gemini AI model to power an overhaul of Siri. The custom model has 1.2 trillion parameters, about eight times the size of Apple’s current cloud-based Apple Intelligence at 150 billion parameters. Apple plans to use Google’s model temporarily until its own AI reaches comparable capability. Apple tested models from OpenAI, Anthropic, and Google before choosing Google’s offering. The revamped Siri is planned for launch next spring, though those plans may still change.

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