"Apple Music has reportedly hit 10 million subscribers just six months after launching. The music-streaming service launched on June 30 in more than 100 countries with a three-month free trial, which reported attracted 11 million subscribers by the beginning of August. Though not all of them stuck around to actually pay for the service, Apple (AAPL) Music has almost built back up to that number, and subscriptions are still on the rise."
"Spotify is currently the industry leader. As of June, the service had 20 million subscribers and 75 million monthly active users. Considering the app was the third top-grossing in the App Store in the U.S. over the weekend, those numbers have likely gone up since then. According to FT, the company has been valued at $8 billion and it's leading up to an IPO."
"Music streaming is quickly pushing out downloads. In 2014, streaming demand rose by 50%, while album downloads and individual song downloads fell by 9% and 12%, respectively. Join us at the Fortune Workplace Innovation Summit May 19-20, 2026, in Atlanta. The next era of workplace innovation is here-and the old playbook is being rewritten. At this exclusive, high-energy event, the world's most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now."
Apple Music reached 10 million subscribers six months after launching on June 30 across more than 100 countries. A three-month free trial attracted 11 million subscribers by early August, though not all converted to paid accounts. Subscriptions have nearly returned to the trial peak and continue to rise. An industry analyst at Midia Research identified potential for Apple Music to become the leading music subscription service in 2017. Spotify remained the market leader with 20 million subscribers and 75 million monthly active users as of June, a valuation near $8 billion, and IPO plans. In 2014 streaming demand rose 50% while album downloads and individual song downloads fell 9% and 12% respectively.
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