"The mess that was the Apple Intelligence rollout was embarrassing, to be sure, but through it all, the company kept doing what it does best: selling iPhones. With this week's news that it'll use Gemini models to power the long-awaited smarter Siri, Apple seems to have taken a big 'ol L in the whole AI race. But there's still a major challenge ahead - and Apple isn't out of the running just yet."
"Apple Intelligence got off to a well-documented rough start in 2024. The iPhone 16 was "Built for Apple Intelligence," but shipped without it. Features arrived over the next few months, but the so-called smarter Siri never materialized. Apple execs admitted they had gone back to the drawing board, people in charge were shuffled around, and it all looked like a big failure on Apple's part."
Apple Intelligence experienced a problematic rollout with delayed features and the absence of the promised smarter Siri. The iPhone 16 launched 'Built for Apple Intelligence' but shipped without the functionality, prompting internal rework and leadership reshuffles. Apple plans to use Google’s Gemini models to power a smarter Siri. Despite AI setbacks, iPhone demand remained robust, with iPhone 17 pre-orders surpassing the previous generation and industry reports naming Apple the global smartphone market leader. The central challenge is converting AI capabilities into features that users genuinely value and will adopt.
Read at The Verge
Unable to calculate read time
Collection
[
|
...
]