"Things are looking up for Apple in China. The tech giant is expected to lead in smartphone shipments in 2025 in a region that has previously been a low point, according to a research report published by the International Data Corporation on Tuesday. In China - Apple's largest market - there has been massive demand for the new iPhone 17, which is propelling Apple toward a record 2025. IDC predicts 247 million iPhones will be shipped globally this year."
"Apple was "miles ahead of the competition" in China in October and November, with a market share of more than 20%, according to IDC's monthly sales data in China. "This turns a previously projected 1% decline in China for 2025 into a positive 3% growth, that's a phenomenal turnaround," Nabila Popal, senior research director with IDC's Worldwide Quarterly Mobile Phone Tracker, said in the report."
"It's a big leap from the 9% decline in iPhone shipments in China that IDC reported in April,a few months before the iPhone 17 lineup was announced. The firm also found that Apple was the only major smartphone maker to lose market share in the first quarter of 2025. Globally, IDC forecasts that worldwide smartphone shipments will grow 1.5% year over year, driven by Apple's performance in the holiday quarter."
Strong demand for the iPhone 17 is driving a turnaround for Apple in China, shifting performance from decline to growth. IDC found Apple led smartphone shipments in China in October and November with market share above 20%. IDC projects 247 million iPhones will ship globally in 2025 and upgraded China's forecast from a 1% decline to 3% growth. Apple reported a 4% year-over-year decline in its most recent quarter due to supply constraints in China, while earlier IDC data showed a 9% year-over-year decline before the iPhone 17 launch. Apple expects December-quarter revenue to be its best ever for the company and iPhone. Apple faces local competition in China.
Read at Business Insider
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