"The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use. The simplicity of its design echoes what we practice at ISSEY MIYAKE - the idea of leaving things less defined to allow for possibilities and personal interpretation."
"The iPhone Pocket, launching Friday, November 14, features what Apple and ISSEY MIYAKE describe as a "singular 3D-knitted construction" inspired by the concept of "a piece of cloth.""
"the concept of 'the joy of wearing iPhone in your own way.'"
The iPhone Pocket is a limited-edition accessory from Apple and ISSEY MIYAKE launching November 14. The piece uses a singular 3D-knitted construction inspired by the concept of a piece of cloth and the A-POC manufacturing system, producing continuous, stretchy textile that fully encloses an iPhone while letting the screen be glimpsed when stretched. The ribbed accessory can be worn handheld, tied to bags, or worn on the body, and expands to hold phones, AirPods, and everyday items. Yoshiyuki Miyamae led the creative vision and now heads A-POC ABLE ISSEY MIYAKE. Two lengths and multiple colors are offered.
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