"Apple's iPhone is gaining ground fast in India, shipping about 14 million units in 2025, based on market data shared exclusively with TechCrunch. Yet the country's overall smartphone market stayed largely flat at around 152-153 million devices. That means that across the full-year of 2025, Apple's market share of shipments rose to a record 9%. This is up from 7% in 2024, Counterpoint Research data shows, making it the iPhone's strongest year yet in the world's second-largest smartphone market by volume."
"Apple has repeatedly pointed to India as a standout market in recent quarters, with CEO Tim Cook saying the company set an "all-time revenue record in India" on its last earnings call in October. CFO Kevan Parekh also said iPhone's active install base hit an all-time high in India and the company set a quarterly record for upgraders, highlighting Apple's push to expand its user base beyond just new buyers, though the company did not disclose detailed figures for India on the call."
"Apple is also sharpening its services pitch in India. Earlier this month, it introduced Apple Creator Studio - a subscription bundle of creative apps such as Final Cut Pro and Logic Pro - priced at ₹399 a month ($4.35) in India. That's around 66% cheaper than the $12.99 a month it charges in the U.S., underscoring how the company is tailoring pricing to deepen its reach in the country."
Apple shipped about 14 million iPhones in India in 2025 while the country's overall smartphone market remained largely flat at roughly 152–153 million devices. Apple's share of shipments rose to a record 9% for 2025, up from 7% in 2024. Gains were driven by a broader product portfolio, growing aspirational demand, and wider availability across sales channels. Apple increased local manufacturing, expanded retail presence including a fifth Apple Store in Noida, and promoted services such as Apple Creator Studio priced at ₹399/month, significantly lower than U.S. pricing, to deepen adoption and upgraders.
#apple-iphone #india-smartphone-market #market-share-growth #local-manufacturing--retail-expansion #services-pricing
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