"I have upgraded iPhones every year since the first iPhone in 2007, and the Pro Max has been the iPhone model I've upgraded to every year since the first one arrived with the iPhone 11 Pro Max in 2019. I also had the iPhone XS Max the year before, if you think of that one as the first Max. And, of course, I'm not alone."
"This year, Apple has already dedicated 40% of its manufacturing capacity to churning out the iPhone 17 Pro Max, with 25% going to the iPhone 17 Pro, 25% to the iPhone 17, and 10% to the iPhone Air, according to The Information . So Apple is already expecting the iPhone 17 Pro Max to be its No. 1 seller, and by a bigger margin ever."
The iPhone 17 Pro Max introduces a redesign, a change of materials, new colors, a larger battery, and a processor optimized intentionally for on-device AI. The device features two major camera refinements and includes a fix for last year’s biggest flaw. The Pro and Pro Max models are nearly identical, differing primarily by screen size and battery capacity. The Pro Max has been the best-selling iPhone model since the iPhone 14 Pro Max. Apple allocated 40% of manufacturing capacity to the 17 Pro Max, making it the primary big-screen iPhone this year due to the absence of a Plus model.
#iphone-17-pro-max #redesign--materials #ai-focused-processor #camera-and-battery-upgrades #production-allocation
Read at ZDNET
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