Apple has announced new initiatives aimed at improving the safety of kids and teens using its devices. Key enhancements include easier setup for child accounts, sharing children's ages with developers for age-appropriate content, and new age ratings on the App Store. Additionally, app product pages will be updated with critical information regarding user-generated content and parental controls. These updates come as various U.S. states propose legislation to better protect minors online, putting pressure on tech companies to ensure safety practices. Apple's approach represents a middle ground in the ongoing debate over responsibility for age verification.
Apple's new initiatives will facilitate safer device experiences for kids through better age data sharing, updated App Store ratings, and enriched app information for parental guidance.
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