"Apple started the week off announcing the latest model in its more budget-friendly phone lineup, the iPhone 17e, and the MacBook Neo, an entry-level laptop that represents the company's most aggressive attempt at moving into the affordable laptop market."
"This updated version of iPhone targeting budget-conscious shoppers will include the same A19 chip as the one powering the base iPhone 17 and offers double the standard storage space (256GB) as the previous 16e model (128GB). The camera has been updated to a 48 megapixel system and its C1X modem promises faster cellular speeds."
"The tech titan recently saw its quarterly earnings rise to a new record, thanks to strong sales of its iPhone 17 models, even though the company still hasn't delivered on its 2024 promise to smarten up its Siri assistance with AI."
Apple held major product announcement events across three global cities, introducing multiple new devices capitalizing on strong iPhone 17 sales momentum. The iPhone 17e targets budget-conscious consumers at $599, featuring the A19 chip, 256GB storage, 48MP camera, and MagSafe with Qi2 charging. The MacBook Neo represents Apple's most aggressive entry into affordable laptops. Updated iPad Air models with M4 chips, refreshed monitors, and higher-end chipsets were also unveiled. All products became available for preorder immediately following the Wednesday announcements. Despite strong hardware sales, Apple continues to delay promised AI enhancements to Siri.
Read at Fortune
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