"EU laws say that Apple must provide a level playing field for third-party companies wishing to compete with the company's own products. This means that if Apple has access to data it can use to improve the functionality of its own products, it must make that same data available to competing companies. Apple, however, argues that the way it accesses data respects user privacy and it cannot trust third-party companies to do the same."
"App Tracking works by Apple assigning a unique identifier to your device. It doesn't reveal any details about you, but does allow them to see (for example) that iOS user 30255BCE has visited gadget websites, and therefore would be a good target for gadget ads. With App Tracking Transparency, app developers must ask you if you want to allow that tracking. If you say no ( as most people do), then the apps are not allowed to use that system."
EU competition authorities accuse Apple of misleading users about App Tracking Transparency and claim Apple accesses data regardless of consent to sell targeted ads. Apple says that accusation stems from a misunderstanding and warns it may remove privacy protections for EU users. EU rules require Apple to share any data used to improve its own products with competing companies to maintain a level playing field. Apple argues its data access methods protect user privacy and that third parties cannot be trusted with the same data. Apple removed a feature that let Apple Watch read iPhone Wi‑Fi history rather than share it.
Read at 9to5Mac
Unable to calculate read time
Collection
[
|
...
]