"According to a new update published on the Apple Ads website, additional search ad placements will begin rolling out in 2026, extending beyond the single top position that currently dominates results. Rather than limiting ads to the very first slot, the tech giant will allow advertisements to appear farther down the search results page, giving advertisers more opportunities to surface their apps at moments of high user intent."
"At present, the App Store supports only one sponsored result per search query. For instance, when a user searches for "Facebook," a competing app like TikTok may appear at the top if it wins the auction for that keyword, per 9to5Mac. While advertisers can bid on search terms, only one ad placement is currently available, making competition for visibility extremely tight."
"Apple notes that nearly 65% of App Store downloads happen directly after a search, reinforcing the importance of search placement in driving installs. What's more, the iPhone maker says advertisers will not need to modify existing campaigns to qualify for the new placements. Ads may appear at the top or in one of the newly added positions, depending on auction outcomes."
Additional search ad placements will begin rolling out in 2026, expanding visibility beyond the single top position in App Store search results. Ads will be allowed to appear farther down the search results page, creating more opportunities for advertisers to surface apps at high-intent moments. Advertisers will not need to modify existing campaigns to qualify for the new placements, and ads may appear at the top or in newly added positions based on auction outcomes. Specific placements cannot be selected by advertisers, as ranking will continue to depend on bids and auction performance. The new positions will require iOS and iPadOS 26.2 or later, while ad format and pricing remain unchanged.
Read at Tech Times
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