"As the company introduced the new M5 MacBook Pro, I got a chance to speak with Jeremy Butcher, who handles business product marketing at Apple, and his colleague Colleen Novielli, who focuses on MacBook product marketing, to talk about Apple's place in the business world. It's no surprise that these new Macs offer the advanced performance businesses need - both today and tomorrow - and the company's growing place in enterprise IT reflects this."
"Providing features that people want, things that employees from the C-suite to the shop floor need and enjoy. Ensuring IT and security teams have the tools they need to support employee demand for Apple products. Investing in the platform so developers have what they need - not just for consumer-facing app development, but for custom software for use across specific enterprises. All these different solutions are powered by the same SDK and supported by the company's developer relations teams."
Apple targets enterprise with a three-pronged approach: delivering employee-focused hardware and features, equipping IT and security teams with management tools, and investing in a unified developer platform. The M5 MacBook Pro offers advanced performance suited for future AI workloads and supports business-specific needs such as powering two external displays. Apple implements features driven by business customer feedback and backs platform investments with SDKs and developer relations to enable both consumer and custom enterprise software. The result is growing Mac adoption in enterprise IT through intentional product and platform evolution.
Read at Computerworld
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