"Apple claimed Client of the Year at the 2025 D&AD Awards while securing multiple Pencil wins across categories. The London ceremony on May 22 recognized Apple's creative excellence spanning product innovation to brand storytelling. D&AD awarded 668 total Pencils to exceptional creative work from 86 countries worldwide. Client of the Year recognition highlights sustained creative performance across Apple's entire portfolio."
"These features address global health challenges affecting 1.5 billion people. The system includes a scientifically validated hearing test users complete in minutes. Results create personalized hearing profiles stored privately in the Health app. FDA‑authorized over‑the‑counter hearing aid software amplifies specific frequencies for adults with mild to moderate loss. This marks the first OTC hearing aid software feature in mainstream consumer audio."
Apple received Client of the Year at the 2025 D&AD Awards and secured multiple Pencil wins across categories. The London ceremony on May 22 awarded 668 Pencils to work from 86 countries. Apple Marcom earned recognition as a leading in‑house creative team, securing Wood Pencils for campaigns including "Find Your Friends" and Apple Intelligence, plus wins in experiential and television advertising. AirPods Pro 2 earned a White Pencil in the Impact category for Design for hearing‑health features that transform earbuds into assistance tools for people with hearing loss. The system includes a scientifically validated hearing test, personalized hearing profiles stored privately in the Health app, and FDA‑authorized over‑the‑counter hearing‑aid software that amplifies specific frequencies for adults with mild to moderate loss, increasing accessibility compared with costly traditional hearing aids.
Read at Yanko Design - Modern Industrial Design News
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