"The M4 chip brings Apple's recent silicon architecture to the Air lineup and delivers performance that rivals many Pro models. An eight-core CPU tackles multiple browser tabs and video calls simultaneously without the lag that plagues older Intel-based laptops. The ten-core GPU pushes enough power for casual gaming, 4K video editing in Final Cut Pro and 3D modeling in lighter applications like SketchUp."
"The 16GB of unified memory is double what Apple was offering in base configurations just two years ago and finally provides some headroom for professional workflows without forcing upgrades that can get very costly. The unified architecture allows CPU and GPU to share this pool of memory dynamically and allocates resources where they're needed, rather than partitioning the RAM into separate zones."
"The Liquid Retina display measures 13.6 inches, with a resolution of 2560 by 1664 pixels and up to 500 nits of brightness. That makes text and colors sharp enough for both content creation and consumption. True Tone automatically adjusts white balance according to ambient lighting to reduce eye strain during long work sessions."
Apple avoids Black Friday promotions on its official website and offloads inventory through third-party retailers like Amazon to preserve brand image while selling at discounted prices. The 2025 MacBook Air with M4 chip and 256GB SSD is available for $749 on Amazon, down from $999, creating a significant value gap versus the $1,599 base MacBook Pro. The M4 provides an eight-core CPU, ten-core GPU, and an on-device Neural Engine for Apple Intelligence. The base configuration includes 16GB of unified memory, and the 13.6-inch Liquid Retina display offers 2560x1664 resolution, up to 500 nits, and True Tone.
Read at Kotaku
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