"On Tuesday, Apple announced its newest product, the iPhone 17, featuring new colors, better cameras, and a slim variation of the worst almond-mom dreams. To flaunt the phone's svelte figure, Apple released a bunch of different ads displaying the phone mid-air, side-by-side with other objects, and, in some cases, being pinched by two fingers. Because nothing texts as good as skinny feels."
"The precaution is, admittedly, kind of funny. But it also points to the country's deep-seated antifeminist and incel culture, where angry young men are fighting for what they say is \" true gender equality,\" and railing against feminism, something they believe is a \" dirty word.\" (I'd pay good money to see what happens if they visit Jezebel dot com.) Companies are especially scared of being accused of mocking these, uh, members of society."
Apple unveiled the iPhone 17 with new colors, improved cameras, and a slimmer design showcased in ads that often pictured the phone mid-air or pinched between two fingers. South Korea received modified ads with the pinching gesture removed because the gesture is interpreted there as mocking male genital size. The gesture has previously provoked backlash from men in South Korea, prompting brands and organizations to revise content and apologize. The backlash is tied to a broader antifeminist and incel culture among some young men who oppose feminism and react strongly to perceived mockery. Companies increasingly alter creative choices to avoid offending that demographic.
Read at Jezebel
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