"During his visit to Japan this week, Apple CEO Tim Cook was spotted sporting a unique pair of custom Nike Vomero Plus sneakers created exclusively for him by Sashiko Gals, a collective of 15 women artisans from Otsuchi Town in Iwate Prefecture. Cook wore the custom footwear during the grand reopening of Apple Ginza in Tokyo, which was the company's first retail store outside the United States when it originally opened in 2003."
"The Sashiko Gals collective specializes in the traditional Japanese needlework technique of sashiko, which uses bold running stitches for reparative and decorative purposes. The group, consisting of women aged 40 to 80, formed in response to the Great East Japan Earthquake in 2011 as part of local reconstruction efforts. Each custom piece requires approximately 30 hours of meticulous handwork by experienced artisans."
Apple CEO Tim Cook wore custom Nike Vomero Plus sneakers hand-embroidered by Sashiko Gals, a collective of 15 female artisans in Otsuchi Town, Iwate Prefecture. The group uses traditional sashiko needlework—bold running stitches—for reparative and decorative patchwork; each custom piece takes about 30 hours of handwork. Cook wore the sneakers at the grand reopening of Apple Ginza in Tokyo. His visit included meeting Pikachu, connecting with developers, and playing games at Bandai Namco. The redesigned four-story Apple Ginza emphasizes sustainability with adaptive louvers and regionally sourced materials, and Cook surprised fans with a high-five entrance.
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