During Apple's Q2 earnings call, CEO Tim Cook addressed the implications of President Trump's tariffs, noting only a "limited impact" thus far. Although he indicated estimates of an additional $900 million in costs if current tariffs remain unchanged, he cautioned that this projection wouldn't apply to future quarters due to varying factors. Cook emphasized Apple’s ongoing adjustments, such as sourcing half of its iPhones from India and products from Vietnam. He expressed confidence in Apple's innovation and long-term strategy despite tariff uncertainties.
While the iPhone maker saw only "limited impact" from tariffs in the March quarter, Cook said Apple couldn't forecast what that would mean for the coming quarter.
Cook warned this estimate shouldn't be used to project the impact of tariffs in future quarters, as there are "unique factors" that benefit the June quarter.
For our part, we will manage the company the way we always have, with thoughtful and deliberate decisions, with a focus on investing for the long term.
As we look ahead, we remain confident, confident that we will continue to build the world's best products and services.
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