Apple's latest App Store fraud report asserts the company has thwarted over $9 billion in fraudulent transactions since its inception, with $2 billion in just 2024. Amid ongoing scrutiny from regulators over its App Store practices, Apple highlights this figure to reinforce the effectiveness of its security measures. With millions of apps submitted annually and a rigorous vetting process rejecting a significant portion, Apple emphasizes the resources needed for maintaining such high levels of vigilance against fraud, which includes blocking millions of illicit app attempts in recent months.
In the last five years, the App Store has protected users by preventing over $9 billion in fraudulent transactions...including over $2 billion in 2024 alone.
Achieving that vigilance takes a big investment, not just of time but also of money to pay people to do the watching.
To give a sense of scale, Apple told us that 7.7 million apps were submitted to the App Store last year, and of these, 1.9 million were rejected.
Apple says that in the last month, it stopped almost 4.6 million attempts to install or launch illicitly distributed apps.
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