"We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work. For over 15 years, we've been on a mission to create world-class, visually inspiring content and effects for video editors. From the very beginning, we've been all about quality, ease of use, and great design. These are also the values that we admire most in Apple's products."
"MotionVFX, a Warsaw-based company founded in 2009, offers subscription packages starting at $29 per month for access to its professional-grade video editing tools, graphics, and templates. Apple's acquisition of the company will likely see MotionVFX's tools integrated into the tech giant's services."
"By acquiring MotionVFX, Apple is looking to attract more subscribers to its Creator Studio bundle. Apple's services business has become one of its largest growth drivers in recent years. In the last fiscal year, the segment accounted for more than 26% of revenue."
Apple has acquired MotionVFX, a Warsaw-based company founded in 2009 that develops plugins, templates, and advanced capabilities for Final Cut Pro video editing software. MotionVFX offers subscription packages starting at $29 per month for professional-grade video editing tools, graphics, and templates. The acquisition aims to integrate MotionVFX's tools into Apple's services and attract more subscribers to Creator Studio, Apple's subscription bundle launched in January that costs $12.99 monthly or $129 annually. Creator Studio includes Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, MainStage, and premium content for iWork apps. This move strengthens Apple's competitive position against Adobe Premiere Pro and Creative Cloud. Apple's services segment has become a major revenue driver, accounting for over 26% of revenue in the last fiscal year.
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