"Despite solid financial results, including record revenue in Q3, up 10% year-over-year, Apple's had a mixed year in the markets as investor concerns about Apple's AI capabilities have applied pressure on its stock. Apple, for some context, has chosen to pursue baking AI into its full software ecosystem that extends across devices rather than create a standalone app like ChatGPT or Claude or Perplexity, which you can access in dedicated apps and websites including, notably, on non-Apple devices."
"All of this to say: Wall Street is absolutely zeroed in on the AI gold rush right now and has grown impatient with Apple's timeline on this front, so you can bet analysts will be watching this event closely and counting the number of times Apple says "AI" or "Intelligence." That said, unlike WWDC, Apple's September events tend to be about new hardware."
Apple's 'Awe Dropping' event begins today at 1 p.m. ET and will be livestreamed on Apple's YouTube channel, the Apple TV app, and Apple's Events website. Apple reported record revenue in Q3, up 10% year-over-year, but stock performance was mixed as investor concerns about AI capabilities pressured shares. Apple is pursuing AI integrated across its software ecosystem rather than a standalone app, while competitors offer dedicated AI apps and websites on non-Apple devices. Apple delayed a promised Siri overhaul to 2026, a move that erased roughly $75 billion in market value and prompted scrutiny of leadership. Analysts will watch the event for AI signals, though September events typically focus on new hardware such as the expected ultra-thin iPhone 17 Air.
Read at Fortune
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