"It's also the first iPhone event since the embarrassing Apple Intelligence flub earlier this year, which saw the company push back AI-powered Siri features announced last year all the way into 2026. Apple is rarely first to introduce cutting-edge new features, instead preferring to wait until it can offer a differentiated take on technology that's ready for the mainstream. With AI, though, Apple has essentially issued a mea culpa; it actually wanted to jump into the fray, but just couldn't get ready in time."
"Google's AI focus with the Pixel 10 line goes right down to the decisions it made with the Tensor G5 system-on-chip, which was designed in-house and, for the first time, fabricated on TSMC's leading-edge 3nm process. But that hasn't brought a huge leap in performance; instead, Google is devoting a huge amount of the die space to Tensor cores, which handle on-device processing tasks."
Apple will hold its annual iPhone event next week with new devices including the company's thinnest phone to date. The event follows a setback that delayed Apple Intelligence AI-powered Siri features into 2026. Apple typically waits to introduce new technologies until they are mainstream-ready, but attempted a faster entry into AI and could not complete it in time. The smartphone competitive landscape now features AI-forward alternatives. Google's Pixel 10 Pro emphasizes on-device AI through an in-house Tensor G5 built on TSMC's 3nm process, trading pure benchmark and gaming performance for dedicated Tensor cores and AI features like Magic Cue.
Read at Fast Company
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