A co-creator of the tech behind Siri gives his take on where Apple went wrong with its voice assistant
Briefly

A co-creator of the tech behind Siri gives his take on where Apple went wrong with its voice assistant
"The original idea and technology behind Siri dates back to the late 1990s. Hodjat was the chief technology officer at a startup called Dejima, which he cofounded with friends from Kyushu University, in Japan. Dejima invented and patented agent-oriented technology that became part of the basis for a large-scale US government-funded AI research project called CALO, or Cognitive Assistant that Learns and Organizes."
"Apple's voice assistant Siri gave it a considerable head start in the chatbot race. So why has Apple never had a ChatGPT-style breakthrough in the new AI era? Babak Hodjat, one of the inventors of the backend natural language processing technology that led to the development of Siri, has a theory. He thinks Apple didn't capitalize on its early lead with the voice assistant because the company was too narrowly focused on its visual appeal rather than the quality of users' interactions with it."
The technology behind Siri originated in the late 1990s at Dejima and contributed to the CALO (Cognitive Assistant that Learns and Organizes) government-funded AI project. Engineers later commercialized that research as Siri, and Apple acquired Siri, releasing it on iPhones in 2011. Apple emphasized the visual "look and feel" and a voice-first interface over conversational interaction quality, narrowing the product focus. That emphasis on presentation and voice-only interaction is identified as a factor that prevented Apple from converting its early assistant advantage into large language model-style breakthroughs. The original inventor later joined Cognizant as chief AI officer leading AI research teams.
Read at Business Insider
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