In Q1 2025, Apple's iPhone 16 ranked as the best-selling smartphone worldwide, a notable feat not seen for a base model in two years. While Apple maintained strong sales with multiple models in the top five, challenges arose for the iPhone 16 Pro in China due to government subsidies limiting discounts. Analyst Jacob Bourne emphasized that this win reflects Apple's resilience amidst economic uncertainties. However, Morningstar's William Kerwin expressed caution, noting that while sales are strong, they indicate competitive pressures within Apple's product lineup and a backdrop of previous tepid sales results.
This is definitely a crucially timed win for Apple. This demonstrates strength in their flagship product lineup despite economic headwinds and ongoing uncertainties.
The iPhone is routinely the best selling smartphone-and the base variant overtaking the Pro this year shows the narrowed gap between the two models this year due to both needing enough chip content to run Apple Intelligence.
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