Apple is preparing for its annual update, launching new iPhones, Apple Watches, and possibly new AirPods Pro and HomeHub devices in September. Tariffs have significantly impacted Apple's finances, costing approximately $800 million in the last quarter and expected to rise to $1.1 billion. Upcoming product highlights include a new AirPods Pro with features like heart rate tracking and the M5 chip set to debut in the MacBook Pro and iPad Pro, signaling continued innovation and enhancements in Apple’s product offerings.
New iPhones and Apple Watches are set to launch in September, along with potential new AirPods Pro and HomeHub hardware. Pricing adjustments are expected due to tariffs.
Apple has incurred approximately $800 million in tariff costs for last quarter, with expectations rising to $1.1 billion for the current quarter.
An updated AirPods Pro may include heart rate and temperature tracking, along with live translation capabilities, enhancing their appeal for many consumers.
The upcoming M5 chip is expected to be featured in the MacBook Pro and iPad Pro later this year, showcasing Apple's ongoing innovation in hardware.
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