"Apple ( NASDAQ:AAPL) stock has been a surprisingly good performer in the last few months, thanks in part to some decent quarterly earnings results and optimism about iPhone 17 going into the holidays and beyond. Although Apple might be one of the trickier Magnificent Seven names to own, given that it arguably doesn't have as ambitious an AI strategy (some would argue the Cupertino giant doesn't even have one!), I do think that there are major reasons to stick with the name"
"Going into 2026, I have a feeling that many skeptics will be changing their tune as Apple turns AI into a massive driver of device upgrades. Even without a smart and capable Siri in 2025, consumers have been opening up their wallets for the iPhone 17 for the new design (vapor chamber), better camera, advanced specs, and, of course, that flashy orange color."
Apple stock has outperformed recently driven by solid quarterly earnings and optimism around iPhone 17 heading into the holidays. The company currently lacks an aggressive, visible AI strategy, yet remains a compelling buy for long-term investors. Investor sentiment could shift if Apple successfully monetizes AI and integrates capabilities that drive device upgrades. iPhone 17 demand is strong owing to design changes, improved camera, advanced specs, and new color options. A potential Google Gemini-powered Siri or similar AI enhancements could further accelerate upgrades and attract an AI-driven valuation premium as Apple focuses on adding consumer value.
Read at 24/7 Wall St.
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