"Tesla might be adding Apple CarPlay to its EVs. It's a pretty desired feature21% of owners recently surveyed say they want it in their next car. But is it really a value add for Tesla owners? In case you haven't heard the rumors, Tesla is believed to be actively exploring how to integrate Apple CarPlay into its EVs. The electric automaker has long been one of the biggest opponents of stuffing another company's software into its own technology ecosystem system,"
"About 21% of Tesla owners say that Apple CarPlay is a top feature they want in their next vehicle. That's according to a new study from Strategic Vision, in a survey of the broader U.S. car-buying market. And those who don't own a Tesla? Only 3% rank Apple CarPlay as a desired feature included in their next car. Photo by: Tesla What makes the study even more peculiar is that Tesla owners are also less likely to be iPhone people."
"Listening to owners and recognizing that emotional confidence in daily digital life (navigation, music, messages, familiarity) is a part of what consumers are looking for," Alexander Edwards, the president of Strategic Vision, said in a LinkedIn post. "The lesson for every [automaker] is the same: let strategy be guided by what customers actually experience and meaningfully desire, not just by what you can build."
Tesla is reportedly exploring Apple CarPlay integration for its electric vehicles. A Strategic Vision survey finds 21% of Tesla owners rank Apple CarPlay as a top desired feature for their next vehicle, compared with only 3% of non-Tesla buyers. Tesla owner iPhone overlap is 65%, versus 70% in the broader industry. Strategic Vision emphasizes emotional confidence in daily digital life—navigation, music, messages, familiarity—as a driver of consumer preference. Numerous aftermarket hacks and guides exist for adding CarPlay to Teslas, and some owners argue Tesla's native system reduces the necessity of CarPlay.
Read at insideevs.com
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