SmartCommute is a free rewards program from the Santa Clara Valley Transportation Authority that incentivizes sustainable commuting practices like biking, walking, and carpooling. Users can sign up online, connect their tracking apps, and log their trips effortlessly to earn rewards. The program focuses on fostering long-term behavior change by offering continuous incentives instead of one-time rewards. Research indicates that appealing incentives can facilitate sustainable habits, ensuring the program effectively encourages ongoing participation and engagement among commuters.
SmartCommute is VTA's free rewards platform that turns sustainable travel, such as biking, walking, transit, carpooling, or teleworking, into real-world benefits.
SmartCommute isn't just about temporary rewards; it's strategically designed to foster long-lasting commuting habits. Research confirms incentives effectively encourage behavior change.
The more appealing the incentive, the stronger the results. But incentives must also support long-term habit formation to be truly effective.
The Summer Challenge provides repeated weekly incentives, motivating commuters to engage actively over a more extended period.
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