Tesla Wants To Build More EVs In Europe, Despite Slumping Sales
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Tesla Wants To Build More EVs In Europe, Despite Slumping Sales
"Tesla will boost production at its German electric car factory outside Berlin after seeing "very good sales figures." That's what the plant's manager, Andre Thierig, told German news agency DPA, quoted by . "We currently have very good sales figures and have therefore revised our production plans for the third and fourth quarters upwards," he said, without detailing what the old production and revised targets are."
"The decision comes as the American automaker has seen a dramatic drop in sales in Europe this year. Since the beginning of 2025, registrations in the European Union have decreased by 43.5% compared to last year, reaching 77,446 units, according to the European Automobile Manufacturers' Association (ACEA). In Germany, one of the biggest markets in the bloc, Tesla has had a tough time keeping up with the local and Chinese competition, with sales in the first seven months dropping by 57,8% year-over-year, according to the KBA road transport agency."
"Tesla assembles just one EV in Germany, the Model Y crossover, which used to be the best-selling car in Europe and, in fact, the world. That title has since gone away, with the company's CEO, Elon Musk, blaming facelift-related factory retoolings for the dip in sales. But the reality is that the American entity has so far failed to regain lost ground."
Tesla will boost production at its German electric car factory outside Berlin following very good sales figures. Production plans for the third and fourth quarters were revised upwards without disclosure of previous or revised targets. EU registrations fell 43.5% year-on-year to 77,446 units since early 2025, while German sales dropped 57.8% in the first seven months. The company assembles the Model Y in Germany, which previously led European and global sales. The firm cited facelift-related factory retoolings for the sales dip, has prioritized AI and robotics, and has been tight-lipped about overall output.
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