"Tesla was once the best-selling electric vehicle brand in Europe. But now, the American automaker has not only lost that crown to Volkswagen, but is now seeing its sales fall off the cliff as Chinese giant BYD gains traction and European rivals roll out their own affordable and competitive EVs. EV adoption across the European Union continued to accelerate in the first seven months of this year."
"Between January and July, battery-electric cars made up 15.6% of the EU market, up from 12.4% a year earlier, according to data released Thursday by the European Automobile Manufacturers Association (ACEA). Over the same period, the combined share of petrol and diesel cars dropped sharply, from 47.9% to 37.7%. Europeans bought more than a million new EVs in the first seven months of 2025, but far fewer were Teslas."
EV adoption in the EU rose to 15.6% of the market between January and July, up from 12.4% year-over-year, while petrol and diesel combined fell from 47.9% to 37.7%. More than one million new battery-electric vehicles were registered in the first seven months of 2025. Tesla registrations dropped 43.5% year-over-year, from 137,071 to 77,446 units, with July down 42.4% to 6,600 cars. Contributing factors include an aging Tesla lineup, a lack of new models, intensifying competition from European and Chinese brands, BYD's surge, and reputational damage linked to Elon Musk's far-right endorsements and a public political feud.
Read at InsideEVs
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