Lyft announced the introduction of 'Lyft Silver,' a new service tailored for senior citizens, aiming to enhance their accessibility to ridehailing. The initiative is a response to older riders constituting a mere 5.4% of their customer base. With this new product, Lyft intends to facilitate easier transportation for seniors by providing more accessible vehicles, US-based customer support, and a redesigned app featuring larger fonts. The service will launch in select cities on May 5th, thereby empowering older adults to connect with their communities more confidently.
Lyft Silver is about empowering people like my own family to stay connected with their communities, to get out and about with ease and confidence.
Our goal wasn't just to build a service, but to remove everything that makes getting around a challenge.
Collection
[
|
...
]