"The e-bike company has announced the launch of LimePrime - a new £6.99 a month subscription model that'll let commuters in London ride for up to 20 minutes for a flat rate of just £1.70. That's less than a single ride on both the tube (which now starts at £2.20) and London buses (£1.75)."
"Lime says that the new deal will 'support the department for transport's aims to make more active travel options affordable and easily accessible for all amid rising costs of living'. Just like the previous iteration of LimePrime, the subscription also gets you free unlimited unlocks (normally £1) and extended 30 minute vehicle reservations."
"Wayne Ting, CEO of Lime, said: 'We regularly meet with national and local governments in the UK, and understand the importance of maintaining an affordable and easily accessible service. We heard this feedback and are proud to launch our new LimePrime subscription in multiple cities across the UK.'"
Lime bikes have become a popular transportation option in London, offering speed advantages over public transport but at a high cost. A typical 20-minute ride costs around £7.20 with per-minute charges. To address affordability concerns, Lime has launched LimePrime, a monthly subscription service priced at £6.99. Subscribers receive flat-rate rides of £1.70 for up to 20 minutes, undercutting both London buses (£1.75) and the Underground (£2.20 minimum). The subscription includes unlimited free unlocks and 30-minute vehicle reservations. Group riders can share the flat-rate pricing. Lime positions this initiative as supporting government goals to make active travel accessible during rising living costs.
Read at Time Out London
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