Harley-Davidson's first quarter earnings report revealed alarming sales figures for its electric motorcycle, the Livewire, which saw a 72% drop in sales to just 33 units in early 2025. This trend follows a downward trajectory, as previous quarter sales also declined significantly. Analysts point to reasons such as a cultural attachment to the sound of traditional engines and insufficient EV infrastructure as significant barriers to adoption. Despite the Livewire's challenges, Harley-Davidson's overall performance remains stable according to recent analyses.
The Livewire electric motorcycle sales plummeted 72% to just 33 units sold in the first quarter of 2025, highlighting ongoing challenges for EV adoption.
Analysts suggest infrastructure issues and consumer preference for the 'roar' of traditional engines could hinder Livewire's success in the market.
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