
"SACOG launched a new TDM platform last year called “NorCal GO.” The service helps pair commuters with vanpool, carpool, or transit buddies, as well as offering incentives and easing the use of trip logging and verification. To promote its launch, SACOG launched a “GO by...” campaign featuring a weekly spotlight on a sustainable transportation mode and encouraging users to use it."
Gas price increases strain household budgets and shift attention to transportation options needed for work, school, healthcare, and other activities. Transportation Demand Management (TDM) uses strategies to inform and encourage travelers to maximize transportation system efficiency, improving mobility, reducing congestion, and lowering vehicle emissions. TDM matters during volatile periods and in everyday travel choices. A 2025 Global TDM Impact Report highlights community efforts that reduce reliance on single-occupancy vehicles through communications, employer support, and incentives. Sacramento Area of Governments launched “NorCal GO,” a platform that matches commuters for vanpools, carpools, and transit buddies, provides incentives, and simplifies trip logging and verification. A “GO by...” campaign promoted sustainable modes and drove sign-ups and trip logging.
#transportation-demand-management #carpooling-and-vanpooling #transit-and-micromobility #employer-incentives #trip-logging-and-verification
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