The "Skinceuticals Of Korea" Has Officially Landed In The U.S.

"Iope is very well-known in Korea for being science-driven. I often describe it to patients as the Korean version of Skinceuticals - everything is based on innovation and clinical research."

"K-beauty has, after all, built its reputation on pushing the boundaries of skin care innovation, debuting delivery systems and technologies that often take years to reach shelves stateside - hence the devoted global fandom."

Iope, founded in 1996 as a cosmeceutical brand owned by Amorepacific, has established itself as a clinical-grade skin care line renowned for science-backed anti-aging formulas. The brand, whose name stands for "Innovation of Professional Expertise," developed the first cushion foundation in 2008 and has been influencing skin care innovation for decades. Known in Korea for being science-driven and comparable to Skinceuticals, Iope develops all products alongside a team of Korean dermatologists. The brand is now officially launching at Sephora, bringing buzziest technologies and unconventional ingredients like microspicules and vegan PDRN to American consumers, marking its expansion from cult status in Korea to mainstream availability.

Read at Bustle