"According to a recent report, the sector is in dire need of an infusion of new blood and must recruit 22,600 younger workers over the coming years as the current generations of growers reach and exceed retirement age. The report, commissioned by the Spanish Wine Interprofessional Organisation (OIVE), found that 38.9% of wine-growers are aged 51-65 and 35% are over 65. Those aged 41-50 make up 16.9% of the sector, while the under-40s comprise only 9.3%."
"warning that an unpalatable blend of Donald Trump's tariffs, falling sales and some of the worst harvests in 70 years are pushing producers to breaking point. Much of the problem in Spain lies in the continuing phenomenon of la Espana vaciada the hollowing-out of rural areas as young people leave the countryside and head to cities to study, work and live."
Concrete vats at the Cuatro Rayas cooperative contrast with modern stainless steel tanks, illustrating technological shifts in winemaking. Recent figures show the sector must recruit 22,600 younger workers as current generations approach and exceed retirement. Age distribution: 38.9% of wine-growers are 51–65, 35% are over 65, 16.9% are 41–50, and 9.3% are under 40. Producers also face climate instability after furnace-hot summers, variable harvests and broader market pressures including tariffs and falling sales across borders. Rural depopulation, known as la España vaciada, exacerbates labor shortages as younger people leave countryside areas for cities.
Read at www.theguardian.com
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