"The U.S. is facing the highest beef price in history and so the U.S. needs to import more and more because production is not there to support the demand,"
"No one knows exactly what is the impact of these new drugs, Ozempic or Mounjaro . . . but something is happening because protein overall became [a trend],"
"In the past . . . the doctor said you should not eat too [many] eggs, you should not eat too much protein. Now it's the other way around."
U.S. beef demand has surged, driving record-high prices and prompting increased imports because domestic production cannot meet consumption. Protein-focused diets have become more popular, with a Cargill study finding 60% of consumers increased protein intake in 2024. The arrival of GLP-1 drugs such as Ozempic and Mounjaro may be reinforcing the protein trend by changing dietary guidance and consumer behavior. U.S. cattle inventories are at their lowest levels since the 1970s. The United States has relied on major exporters like Brazil, with imports rising sharply before tariff changes later affected flows.
Read at Fortune
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