"I'm a farmer and I don't want to turn our farm shop into a tea room - but you've got to strike a balance"
"To my dismay, it looks like the farm shop coffee machine is going to turn over more profit this year than the pigs."
"I am keeping a close eye on my profit and loss and turnover, and I can tell you that americanos, flat whites and cappuccinos are doing more to pay the shop staff wages than sausages."
A farmer resists turning the farm shop into a tea room but accepts the need to strike a balance between farming and retail. The farm shop coffee machine is projected to generate more profit this year than the pigs. Profit and loss and turnover receive close monitoring. Americanos, flat whites and cappuccinos contribute more to paying shop staff wages than sausages. The disparity between lucrative coffee sales and less profitable livestock products requires reassessment of product mix, staffing costs and the farm's retail identity.
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