"AC Milan came up: the crazy thing is that I found out about it on Google, and so did my agent. One day, a friend of mine sent me a post from Milan Futuro, where it said that Ibrahimovic and Moncada were working for me. I contacted my agent and asked, 'Listen, has anyone written to you?' The answer was no, maybe it's a hoax. He checked, and there was interest."
"The internet has had a big impact on football in several ways. From a consuming point, there is now the chance to read things about the sport digitally, watch it digitally, or even contact your favourite players via social media. However, it is also a tool that can greatly aid clubs. Scouting can be done online - of course, traditional methods must be used too - whilst metrics and other data can be found in several places."
The internet expanded football consumption with digital reading, streaming, and social media enabling fans to follow matches and contact players directly. Clubs use online tools for scouting, accessing metrics, and locating player information across multiple sources. Nicolo Turco experienced this impact firsthand when interest from AC Milan emerged online; he and his agent discovered the move after a Google search and a Milan Futuro post claiming involvement from Ibrahimovic and Moncada. Turco confirmed the approach with his agent, completed a loan season in Austria where he made 25 appearances, enjoyed the environment, and later returned to Juventus with increased serenity and experience.
Read at SempreMilan
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