"AC Milan are set to play against Como in Australia next year, and money has been discussed as a factor. However, there may not be much profit there. The decision to take Milan-Como abroad has been a really difficult one for the FIGC. Initially, it seemed they were behind the idea, but now they are facing pressure to change the decision, especially after La Liga did."
"If you ask me what Serie A's biggest problem is, I'd say it's the sale of TV rights outside of Italy. Serie A sells them for €200 million, the Premier League for €2 billion. How can we gain ground in this area? It could also be doing these operations, like going to play in Perth, which has a large Italian-Australian community: we think it could promote AC Milan in Australia."
AC Milan are scheduled to play Como in Australia next year, but the match has yet to receive final approval and faces domestic pressure to be reversed. The FIGC found the decision difficult and initially appeared supportive before encountering renewed objections. Paolo Scaroni said the operation would yield only a few million euros and would not materially affect financial results. The primary motive is to internationalise Serie A and improve overseas TV rights sales, given the league lags far behind the Premier League. The match could boost marketing in Australia but risks backlash.
Read at SempreMilan
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