"I realised that many people didn't know what a modern stadium was. Then, as time went by, perhaps also thanks to television showing stadiums abroad, I saw a change of opinion where some people began to think we should also have stadiums as beautiful as those abroad."
"The investment in San Donato made it clear that we were very determined to have a new stadium, so much so that we were even willing to leave Milan. Gradually, the Milan city administration began to become aware of the issue and has been very efficient in recent times because purchasing such a site in the city center would have been complicated anywhere, not just in Italy."
Milan generated a profit in 2024-25 for the third consecutive season while finishing eighth in the league, resulting in no European football and significant lost revenue. The missed revenue renewed debate about the need for further investment and questions about RedBird Capital's ambition. The deed for the purchase of San Siro by Milan and Inter was signed on November 5th. Public opinion shifted toward acceptance of a modern stadium as examples abroad became more visible. Investment in San Donato demonstrated strong determination to secure a new stadium, and the Milan city administration acted efficiently given central-site acquisition complexities in Italy.
Read at SempreMilan
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