Lega Serie A CEO De Siervo doubles down on Milan-Como in Australia: "Small sacrifice"
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Lega Serie A CEO De Siervo doubles down on Milan-Como in Australia: "Small sacrifice"
"It seems that, despite suggestions otherwise, Lega Serie A are continuing to push for AC Milan to play Como in Australia. There has been a lot said about the possibility of Milan playing down under, and very little of it has been good. The idea, in fairness, is not terrible, but the way of doing so is considered crazy by many, considering other shortfalls."
"Luigi De Siervo, the CEO of the league, spoke at the Gran Gala del Calcio in Milan, via Calciomercato.com. Milan-Como in Perth? We hope so; we've been working towards this. It's an innovative project; many have understood it, many others haven't. Right now, the authorisation process is being completed, but the final step is missing: FIFA's authorisation. Discussions are ongoing. It's a small sacrifice by Italian fans for a great result in the medium to long term."
Lega Serie A is pursuing permission to stage AC Milan versus Como in Perth, Australia, as a way to raise the league's international profile. The Asian Football Confederation reportedly gave a green light, and the final authorization from FIFA is still pending. The proposal has provoked criticism over logistics and perceived shortfalls, with many viewing the execution as ill-conceived despite potential benefits. League CEO Luigi De Siervo described the match as an innovative project and framed it as a modest sacrifice by Italian supporters for medium- to long-term gains. Improved global broadcasting is suggested as a preferable method to grow Serie A's reach.
Read at SempreMilan
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