GdS: RedBird's three-part plan to keep growing Milan away from the field

"The stadium project is clearly front and centre and represents a strategic priority because it will allow new revenues to further strengthen their economic and sporting competitiveness. The leadership and strategic vision of Cardinale and RedBird have accelerated the process, and now Milan and Inter hope there will be no further setbacks or delays."

"The new stadium won't generate revenue before 2031-32, but in the meantime, management is working to grow it in other ways, increasing it from €297.7m in 2021-22 to approximately €495m in 2024-25 (+66%). This is a significant achievement, combined with three consecutive profitable financial statements, after 17 years of losses."

"Milan have a global platform with over 500 million fans and more than 200 million followers on social media. These numbers would increase further if the Cardinale were to become the owner of an NBA Europe franchise, launching in 2027."

RedBird Capital's project with AC Milan operates on two interconnected tracks toward a single goal of leading the Rossoneri to the top. The club has reinvested over €250m in the transfer market while achieving a 16-point seasonal increase. A new stadium represents a strategic priority for generating future revenues, though it won't produce income before 2031-32. Meanwhile, management has grown revenues from €297.7m in 2021-22 to approximately €495m in 2024-25, a 66% increase. Milan has achieved three consecutive profitable financial statements after 17 years of losses. Deloitte ranked Milan as Europe's leading club for commercial and matchday growth. The club's global platform includes over 500 million fans and 200 million social media followers, with potential expansion through an NBA Europe franchise launching in 2027.

Read at SempreMilan