"As La Gazzetta dello Sport (seen below) report this morning, Cardinale may be an owner who is attentive to commercial development and international promotion of the brand, but he prioritises sporting results even before business results. There's clearly a connection: an unambitious Milan has little appeal, while a competitive Milan generates interest. There's a big difference between the present moment and this time last year, from the confusion of the Conceicao and post-Fonseca era, to the resurgence under Allegri."
"The Diavolo were on 31 points, after losing on matchday 21 at Juventus Stadium (this season's 0-0 draw in Turin remains a disappointment), still in eighth where they would remain. Finishing in the top four of the league is the goal Allegri reiterates in every public appearance, a target that today almost seems to limit the team's ambitions. In fact, in private, it is believed that Max is aiming for something more."
Cardinale prioritises sporting results above commercial outcomes and sees a direct link between Milan's competitiveness and brand appeal. Milan suffered instability through the Conceicao and post-Fonseca period before a resurgence under Allegri. In January 2025 the club had already changed coaches with limited progress and sat eighth after a defeat at Juventus. Allegri publicly aims for a top-four finish while privately being expected to target higher objectives. Allegri restored defensive solidity, redefined Leao's role, built relationships with senior players like Modric, and promoted talents such as Bartesaghi. Cardinale expressed praise and long-term support, valuing Allegri's influence on and off the pitch.
Read at SempreMilan
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